As an analyst any report which gives insight into behavior of
your website visitor is a report to sleep with and if that behavior is effecting
goals of your website then that is the report that should not let you sleep
till you master it :).
Time between purchases report is one of such reports. This report
tells that how many days it takes for a buyer to come back and buy again.
Following is extract of analysis from report. I have exported that report in
excel and represented absolute numbers into percentage to highlight the context
Days Between Purchases
|
Daily Buyers
|
% Daily buyers ( after first
purchase)
|
% Repeat orders
|
% Repeat revenue
|
0
|
127
|
16%
|
52%
|
51%
|
1
|
99
|
12%
|
7%
|
10%
|
2
|
61
|
8%
|
4%
|
4%
|
3
|
38
|
5%
|
3%
|
4%
|
4
|
53
|
7%
|
4%
|
4%
|
5
|
36
|
5%
|
3%
|
2%
|
6
|
33
|
4%
|
2%
|
3%
|
7
|
22
|
3%
|
2%
|
1%
|
8
|
21
|
3%
|
1%
|
2%
|
9
|
15
|
2%
|
1%
|
1%
|
10
|
10
|
1%
|
1%
|
1%
|
11
|
15
|
2%
|
1%
|
1%
|
12
|
17
|
2%
|
1%
|
1%
|
13
|
14
|
2%
|
1%
|
2%
|
14
|
16
|
2%
|
1%
|
1%
|
What are the
interesting insights we can get from such report?
- 59% of repeat purchases take place in first seven days of purchases out of which 41% are from first four days only.
- Maximum revenue from repeat purchase is coming on the same day, which means right after placing the first order people are placing second order
What to do with this
information?
We analyzed this information further and following are the
strategies which were designed based on that. Our main focus was to create more
cross sell opportunities based on visitor behavior on our site
- Planning customized e-mailers with details about related products .compatibility and offers and sending them to buyer in pre-decided frequency
- Featuring discounts on bundles of products frequently bought together to make it easier for visitor to buy all the desired products in one order
- Optimizing the site further to make it easier for buyer to buy all needed related products easily
These are few steps we took based on the small piece of
information we got about user behavior. Though this data and the strategies were very
specific to one industry but I believe this should give you insight about what
is the kind of information and actions we can plan from behavior analysis
reports like time between purchases.
What else do you think we can do based on this report? Let me know your thoughts in comment section
crisp and informative. Thanks for sharing
ReplyDeleteThanks Michelle
ReplyDeleteGood and articulate article, nice metrics to ponder.
ReplyDeleteThanks Rakesh
DeletePretty blog, so many ideas in a single site, thanks for the informative article, keep updating more article.
ReplyDeleteWebdesining course in chennai
I know this is quality based blogs along with other stuff.
ReplyDeletePowerConnector LinkedIn
Boston Car Service
ReplyDeleteThere are a lot of companies that provided car service but the car service Boston has something special for its gorgeous customers. A customer is always like our guest. Glide Boston car service provided by Blue Nile Livery is so pleased to be able to provide every client professional car service even for the leisure travelers and the corporate executive's customer in Boston, Massachusetts area and its surroundings.
Need an Airport limo Boston to go to the Airport? Look no more distant than Patriots Limousine. We offer unparalleled ground transportation to and from Logan International Airport in Boston. We likewise offer Logan Airport Shuttles that are very much kept up and prepared to give you extravagance air terminal transportation at the most ideal cost. A wonderful travel understanding, to and from the Logan International Airport is presently only a telephone summon from you.
ReplyDeleteAirport limo Boston
ReplyDeleteNeed an Airport limo Boston to go to the Airport? Look no more distant than Patriots Limousine. We offer unparalleled ground transportation to and from Logan International Airport in Boston. We likewise offer Logan Airport Shuttles that are very much kept up and prepared to give you extravagance air terminal transportation at the most ideal cost. A wonderful travel understanding, to and from the Logan International Airport is presently only a telephone summon from you.
Pizza Near Me
ReplyDeleteFeeling hungry? And you want to eat something delicious. Then don’t waste more time search pizza near me and order now We serve delicious pizzas, subs, salads dinners and more. Almost all of our dishes are made from scratch using recipes that have been handed down through generations. We also use fresh, high-quality ingredients to ensure that every dish tastes great.
Buy Instagram Likes
ReplyDeleteIt is the best decision for you to have a great deal of perspectives on your posts. There are two different ways of getting sees. The first is that you can Buy Instagram Likes Uk for your posts. The subsequent one is that make your posts engaging enough for others to get them naturally. For example, in the event that you sell hustling shoes, an individual running with your shoes in an excellent area can be normally attractive for your crowd.
in the event that you don't get your nourishment on time you will lose your craving and you will lose all your yearning while at the same time hanging tight for your nourishment which is anything but something to be thankful for by any means. Additionally now and again you blow up too. However, you will get your pizza on time from NY Pizza. In the event that you have been looking for the Pizza Near Me, at that point your hunt is at last finished. We have discovered you the best spot in Mansfield MA.
ReplyDeleteIt is an insightful post. Looking forward to more posts like this.
ReplyDeleteBuy Instagram Likes UK
Simply wish to say your article is as surprising. The clarity in your post is simply great and i can assume you are an expert on this subject. Fine with your permission let me to grab your feed to keep updated with forthcoming post. Thanks a million and please carry on the rewarding work. https://royalcbd.com/product/cbd-oil-1000mg/
ReplyDelete